New EMD platform connects Dealers and Issuers
MyFundCardTM network makes it easier for dealers to find qualified issuers and investors
By Teri Kirk
Connecting companies with investors just got
easier for Canadian dealers with the launch of The
Funding Portal’s new Exempt Market Dealer portal.
The Funding Portal’s first iteration, which
launched in 2013, was a 2-way platform assisting
companies to secure funds from government.
In spring 2014, the portal became registered by
Ontario and other provincial securities commissions as
Canada’s first EMD portal able to assist companies to
secure both government funding and private capital.
Through dialogue with the Private Capital
Markets Association of Canada (PCMA), The
Funding Portal has chosen to become an enabling
platform within the dealer community—aggregating
information about dealers that wish to participate on
the platform, pre-qualifying companies that are ready
for private financing, then matching qualified issuers
to participating dealers, consistent with KYC, KYP
and suitability standards.
At the heart of this new EMD enabling platform is
the portal’s MyFundCard™.
HOW IT WORKS
“MyFundCard is like LinkedIn, but for private
capital, business financing and government
incentives,” said Chris Naprawa, Managing Director
of Primary Capital Inc., an EMD with
offices in Toronto and Vancouver.
“The network helps me save time
and stay connected—all I need to do
is indicate what kinds of companies
I’m interested in, and the system
automatically alerts me via email
when exact matches are found.”
By creating a MyFundCard
profile, dealers can promote
their company and services and
become eligible for matches to
both investors and issuers seeking
dealer services. More than 17,000
companies use the portal each
CFOs and entrepreneurs seeking
financing for their companies.
“It is hard to imagine a more
targeted set of business ‘eyeballs’
or a more effective place to promote your services as
a dealer,” said Naprawa.
To enable matches, dealers, issuers and
investors provide 14 data points – such as region,
industry sector, amount and type of financing, stage
of commercialization, and investment size – in their
MyFundCard profile. The Funding Portal then uses
advanced search optimization technologies and
artificial intelligence to generate highly qualified leads
that are closely aligned to each party’s objectives.
When a match is established, participating
dealers can enter a Secure Issuer Workroom to view
that issuer’s offering documents and initial disclosures,
and even form dealer and investor syndicates. Once
the primary market activity is closed, dealers can
establish Dealer Workrooms to support secondary
market resale activities on the portal.
The new Funding Portal EMD platform also offers a
growing suite of tools and templates to benefit dealers,
including a Due Diligence Scorecard; FundingSources™
reports on government funding for dealer’s portfolio
companies; and FundingReport, a weekly summary of
companies that have secured funding.
Having an understanding of both government
funding and private financing offerings is a clear
advantage for dealers. Canada’s incentives financing
market provides more than 4,500 sources of government
funding disbursing $30 billion annually to Canadian
businesses. Many of those businesses need matching
or additional private capital in order to succeed.
To date, more than 35,000 issuers, investors,
dealers, funders, and commercialization partners,
ranging from universities to corporate partners, have
registered on The Funding Portal. Chances are that
more target clients will learn about your services on
the portal than on your own website or through other
advertising and marketing channels.
The PCMA has partnered with The Funding Portal
to build awareness of the new national EMD network
and to encourage its members to participate. The
cost to create a MyFundCard profile and register on
the network is just $20/month. The PCMA members
will benefit from an industry exclusive 20% discounted
price of just $16.67/month to register your MyFundCard
profile (check www.pcmacanada.com for details).
To learn more and set up your MyFundCard
profile, go to http://thefundingportal.com/myfundcard
For more information contact:
The Funding Portal