Tell us about your firm and why you believe your deal was
selected for recognition?
Cranson Capital was started by Devon Cranson in 2006 when
he discovered an opportunity to provide entrepreneurs with
corporate finance, debt advisory and M&A services. In 2011
Cranson Capital expanded by registering Cranson Capital
Securities Inc. as an Exempt Market Dealer. Cranson Capital
Securities focuses on building wealth for investors through
We believe that our deal was selected because it represents a
partnership between more than 100 accredited investors and
Plazacorp, one of the top builders in Canada, which has a track
record of generating significant returns for their investors.
What were the benefits of the deal to the Dealer/Issuer and
The Plazacorp-Widmer deal gave over 100 investors the
opportunity to participate in a direct equity partnership with an
experienced developer, entitling them to a share in the profits
of the downtown Toronto condominium development. The
development site is located in the heart of Toronto’s vibrant
Entertainment District, which is rapidly developing into an
attractive urban residential neighborhood. The conservative
forecasts for the project call for a 122% profit to investors.
With the continued demand for new housing in Toronto and the
comprehensive expertise of Plazacorp in residential real estate
development, a private placement investment of this kind is
something we encourage our investors to capitalize on.
What was the broader impact of your deal? Has your deal
helped the economy or business sector in some way (e.g.
local, regional or national impact in jobs, investment,
Since the passing of the Greenbelt Act in 2006, the housing
market has significantly shifted from low-rise urban sprawl, to
high-rise urban densification. Downtown Toronto is becoming a
more residential community with people wanting to live closer to
where they work or socialize. Demand for housing in downtown
Toronto continues to outpace supply and rental vacancies remain
below 2%. With migration to Toronto continuing at a consistent
pace, in order to meet the projected demand the number of
condo units in the GTA would have to grow by 230% over the
next 20 years. Developers like Plazacorp are solving this problem
by building more condominiums and building density.
Why do you think other firms should nominate their deals for
the PCMA Private Capital Deals of the Year Awards?
The more succesful deals that are presented to the public, the
better we promote the private capital markets. Investors need to
be able to correlate award winners as strong dealers to trust their
investment dollars with. The Awards help the dealers to establish
credibility of their firm and their capabilities.
2015 Condominium Development
Deal of the Year
Cranson Capital Securities Inc.
“We’re honoured that the PCMA has recognized our efforts with
the Condominium Development Deal of the year award for 2015.
Being recognized for the 4th time in the last three years really
signifies that our firm has repeatedly raised capital for reputable
issuers in well-structured deals that are win-win for both the
issuer and investors. We’re proud to be recognized by the PCMA
for our achievements.”
Devon Cranson, Founder and President, Cranson Capital
Winner of the 2015 PCMA Private Capital Markets Deals of the Year Award