Raising public awareness about the private capital markets in Canada is
both a challenge and an opportunity.
05 PCM • FALL/WINTER 2017 •
As the PCMA celebrates its 16th anniversary,
the private capital markets still hold steady as
Canada’s best-kept secret.
While this may sound mysterious and a cool club to be a
part of, we believe it is time for full disclosure on how we
help to shape day to day lives that impact the economy as
well as your households across our nation. However this
is a lot easier said than done! Why should the average
citizen care about this industry, and how can we make
them care? ;ese are questions that I ask myself on a
regular basis, and are constantly thought of by our dedicated directors and members, as well. Raising public
awareness about the private capital markets in Canada is
both a challenge and an opportunity.
A good place to begin the conversation is to introduce
people to the role of the PCMA, itself. I explain that this
association exists in order to provide strategy and execution for its members.
;e PCMA of Canada creates, organizes and manages
live events, fundraising, membership bene;ts, educational and professional development, networking opportunities, advocacy, marketing, communications, governance, and more. We work closely and tirelessly with our
members to spot trends, anticipate changes in the private
capital markets, and identify e;ciencies.
We all realize that economic issues in one area of the
globe a;ects others. ;e interdependency of nations has
never been more apparent. We live in a global marketplace where ideas and currency all circulate rapidly, and
their interconnectivity means that all must work
together. Governments in Canada increasingly recognize
the value of sharing our economic opportunities with
businesses and individuals around the world.
;e sharing economy is a massive business phenomenon
that is transforming many industries and challenging
many traditional business models. It’s a socio-economic
ecosystem built around the sharing of human, physical
and intellectual resources. It includes the shared creation,
production, distribution, trade and consumption of
goods and services by di;erent people and organisations.
Furthermore, the idea and mandate of a sharing economy
is intended to bene;t the membership in services that are
shared and bene;t the many, thereby allowing greater
savings and expertise to come together in a way that
assists the industry in achieving results.
;is also translates to shared intelligence and shared
industry knowledge that positions the PCMA to provide
an impact through collected resources.
We have committed ourselves to speak in one voice, to be
identi;ed as one brand, and to be thinking always of how
we can be seen and heard as relevant, sought a;er, and
understood by all Canadians as we lead in setting and
being ahead of the what goes to market and beyond.
Our industry depends on us to remain current.We
continually set the pace and identify the cutting-edge
breakthroughs in the market.
We continue to work and progress towards these vital goals
even while the process continues to shi;. Although continued market volatility has le; our industry navigating
challenging and uncertain terrain, our current conditions
have also sparked innovative ideas and productive new
partnerships as well as opportunities that will serve all well.
And this is de;nitely a secret worth sharing.
P.S. We take this opportunity to invite you to the upcoming
PCMA Gala Awards and Conference on April 11-12,
2018 at the Arcadian Court in Toronto.
All the best!
Please contact the PCMA to learn more about the
opportunities on how you can get involved.
CANADA’S BEST-KEPT SECRET
Message from the PCMA Executive Director | Georgina Blanas