The Third Road
Become a Motion
Picture Mogul for
Alice came to a fork in the road.
“Which road do I take?” she asked.
“Where do you want to go?”
responded the Cheshire Cat.
“I don’t know,” Alice answered.
“Then,” said the Cat, “it doesn’t
It’s a fictional movie, but adds profound
insights for decision making. As a
professional money manager, your
clients begin at a fork in the road –
safety versus yield. It’s the most important step, as every investment hangs on
But today’s markets added a plot twist.
Choose safety, and your clients get no
returns. After inflation, they’re actually
worse off. You’re nearly forced to chase
yields and take unwanted risks, especially for Baby-Boomers who are in
capital preservation mode. It puts your
reputation in jeopardy.
Unlike movie directors, you can’t use
trick photography or special effects to
turn losses into profits. Your performance is embedded in your clients’
results – and broadcast in Technicolor
forever. Is there a third road?
Yes, the motion picture industry is an
alternative investment that (believe or
not) can provide safety and yield. It’s
not fiction. If you know where your
clients are going, you must include
motion picture private debt in your
portfolio mix to be a star in today’s
market madness. This is for money.
Your decision matters.
Lights, Camera, Action!
The motion picture industry thrives on
private debt. There’s little supply,
which means higher yields. It’s an ideal
asset because it doesn’t sit on the
By: William Santor
CEO, Productivity Media Inc.