These people are online combing through
their portfolios and monitoring the markets.
They actively manage their personal financial
goals to achieve their dreams, and in many
cases, they are seeking new investment
opportunities online.
You can reach these people with your offers
and build confidence with them via social
media. If you devote the time to create
compelling content, I promise you the
investment you make will pay off in the long
run. Now is the time to start familiarizing
yourself and your team with proven social
media strategies.
Make the choice to take your social media to
the next level, to attract new investors and
build confidence with existing clients, and
your business will have a significant advantage now and in the future.
While the landscape of social media is
continuously changing, our human desire to
connect, learn and grow our fortunes will
endure.
In 1895 Deere & Company, now the most
famous agricultural company in the world,
Creating and distributing a magazine in 1895
was a monumental and innovative task. Deere
understood that by helping clients with
thoughtful and instructive information, they
would become more prosperous farmers and
loyal to Deere. They had the foresight to
understand the power of media to build
authority and lay the foundation for increased
sales.
Deere also recognized that sharing quality
information to the right person at the right
time always cuts through the clutter.
These days you can distribute your information with pinpoint targeting options on social
media. One of the big developments in
Facebook and Linkedin is the emphasis on
groups. Both of these social media platforms
have seen the value of bringing like-minded
people together to share information and
create strength in numbers.
And since social media activity in groups
tends to be helpful and uplifting, it is devoid
THE PRIVATE INVESTOR | FEATURE
How to Lay the Foundation
for Business Development
on Social Media
P
By KEITH TOMASEK
eople interested in capital markets are unique. The techniques you see used on social
media to promote and sell consumer goods won't work to promote your offerings. This
is because, in part, once a client has done business with you, they aren't able to take a
picture of their "new item" and post it on Instagram.
Nevertheless, social media provides an excellent opportunity to reach new
clients who understand what it means to be in equity markets.
